Wednesday 13 March 2013

Target audience

The main audience that comic-book movies try to appeal to are males between the ages of 15-35. They try to appeal to this audience because on average more men would rather watch a comic book movie than say a romance film. Also, more men than women have been proven to watch these films in cinema's and on DVD, so the makers of these filmes keep trying to appeal to this target audience in order to make more money. It also uses the stereotype that all men like films where everything explodes and people fight in order to acheve it's target audience. However the audience is getting much wider as two comic book films (The Dark Knight Rises and Avengers Assemble) were two of the highest grossing films of last year.

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