When new films come out, theres usually a lot of hype. One of the most effective ways of creating excitment for an upcoming film is with a teaser poster.
This Iron Man 3 teaser poster is effective because:
It informs the audience of the film arrival, including showing the film's title and release date.
The picture is dramatic. It foreshadows a possible fall from grace for Stark/Iron Man. Also it could tell the audience that Iron Man may face his greatest foe yet.
This film's hype is also big because it's a sequel. However this also presents a challenge for the filmmakers, who have to make the film live up to the hype and legacy that the other two films created.
Trailers also help the films popularity rise. The production company usually release a teaser trailer first. These usually last no longer than a minuite and a half and contain very little of no actual footage from the film.
One of the best teaser trailers was the one released for Man of Steel:
As we can see this teaser trailer succesfully grabs the attention of the audience. Most of the trailer makes the audience wonder what the film is whilst given them information about it, before finally revealing what the film is.
A good teaser from the past was from the film The Dark Knight:
After that, a theatrical trailer is released. This longer trailer has more footage from the movie and contains a brief outline of the plot so that the audience get an idea of what to expect:
Furthur information is usually released online:
http://www.imdb.com/title/tt1300854/?ref_=sr_1
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