Wednesday, 1 May 2013
preliminrary video
First preliminrary video test-
In the planning stages of our video, my group and I conceved an original story and made notes and storyboards on certain shots. We thought about all the different areas of media we had to consider (mise en scene, sound, editing, camera).
Mise-en Scene: The film was set in our school from outside shots, to the corridoors and toilets.
We used natural lighting and had very few props. My character in the film is seen in dark clothes, connoting evil.
Camera angles and Movement: We used a wide range of camera angles, such as arieal shots, Rolling shots, mid shots close ups.
Editing & Sound: We used the 180 degree rule and match on action. Beth did the editing and added sound effects as well as making the editing seamless.
In the planning stages of our video, my group and I conceved an original story and made notes and storyboards on certain shots. We thought about all the different areas of media we had to consider (mise en scene, sound, editing, camera).
Mise-en Scene: The film was set in our school from outside shots, to the corridoors and toilets.
We used natural lighting and had very few props. My character in the film is seen in dark clothes, connoting evil.
Camera angles and Movement: We used a wide range of camera angles, such as arieal shots, Rolling shots, mid shots close ups.
Editing & Sound: We used the 180 degree rule and match on action. Beth did the editing and added sound effects as well as making the editing seamless.
Tuesday, 30 April 2013
Evaluation Question 7
Looking back at my preliminary task, what do I feel I have learnt in the progression from it to the full product?
In the priliminary task, I didn't know alot about how to shoot, so my group and I used the task to play with the camera and figure out how to use it to form a simple narrative. There are shots when thec amera is reflected in the shadows or windows, and the camera is a bit too shakey at points
In my group's opening, however, I had gained better knowledge of how to use my movie expertise (or nerdiness as it is often known) and a new knowledge of camera shots in order to assist the group in making the opening for our film and breaking some conventions of our genre. I also gained knowledge of how to edit (Beth edited the preliminary and I edited the opening) and how to stay calm whilst editing. I had to experiment and play about in order to fix everything into place so that the clip flowed and didn't look too bad. I think I worked on the type of shots and the length of cuts in our film to make it less boring and repetitive. I also used some over the top sound effects for comedic purposes and used music to match the action in the scenes.
In the priliminary task, I didn't know alot about how to shoot, so my group and I used the task to play with the camera and figure out how to use it to form a simple narrative. There are shots when thec amera is reflected in the shadows or windows, and the camera is a bit too shakey at points
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| In our first video, an image of the camera operator is seen in the shadows. This is a mistake and makes our test look like the story of the worlds worst stalker. |
In my group's opening, however, I had gained better knowledge of how to use my movie expertise (or nerdiness as it is often known) and a new knowledge of camera shots in order to assist the group in making the opening for our film and breaking some conventions of our genre. I also gained knowledge of how to edit (Beth edited the preliminary and I edited the opening) and how to stay calm whilst editing. I had to experiment and play about in order to fix everything into place so that the clip flowed and didn't look too bad. I think I worked on the type of shots and the length of cuts in our film to make it less boring and repetitive. I also used some over the top sound effects for comedic purposes and used music to match the action in the scenes.
Evaluation Question 6
What have I learnt about technologies from the process of constructing this product?
I had very limited edit software programe (Windows Movie Maker), so I had to be inventive. I firstly put all my footage together and cut them down in length. Then I muted the sounds. I found royalty free music and sound effects on Youtube and used Youtube to mp3 converter to change them into audio clips, which I then edited into my video. If I did another clip, I would try and aquire some better filming equipment and try and get a better editing programme than Windows movie maker, as it is too simplistic and slow to use, which annoyed me deeply :)
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| We shot the clip on an Ipod |
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| Windows movie maker was used for the editing process. |
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| In my research, I used Facebook to survey my friends on their favorate Superhero movies. |
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| I used wikipedia to help with the critical and commercial response to various films in my chosen genre |
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| IMDb was useful in my research of target audiences for films in my chosen genre, as well as their overall sucess. |
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| I created the logos for the opening using FlamingText.com |
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| Youtube was useful throughout the whole process. Not only did I use it to upload and embed my clips into blogger, but also I used it to find various analisis videos and trailers/openings of films both released and upcoming films (for research), royalty free music and sound effects (the latter two I coverted using Youtube to mp3 converter). |
Monday, 29 April 2013
Evaluation Question 5
How did I attract/adress my audience?
We wanted the film to appeal to the audience who typically watch superhero films (teenage males) and also make it more universal by adding real social issues like loneliness, anger, bulling and relationships. We also interpreted many conventions from various other genres, like dark comedy and teen drama. By doing this, we hoped to break the stereotypical conventions of the superhero movie and gain a wider audience.
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| Our logo's are used as in-joke for superhero fans by paroding the name of a film and production studio within that genre. |
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| We used the photo's in the opening to show real social issues for teenagers like anger, bulling and break-ups. |
We wanted the film to appeal to the audience who typically watch superhero films (teenage males) and also make it more universal by adding real social issues like loneliness, anger, bulling and relationships. We also interpreted many conventions from various other genres, like dark comedy and teen drama. By doing this, we hoped to break the stereotypical conventions of the superhero movie and gain a wider audience.
Thursday, 25 April 2013
Evaluation Question 4
Who will be the audience for my media product?
My initial idea was to create a film clip aimed at teenaged males.
After checking IMDb I found out that the more mainstream films like The Dark Knight Rises and The Avengers are most popular with teenagers and break the superhero film stereotypical audience as on average more women watched them than men. However the more idependant films like Kick Ass and Super attracted the more sterotypical audience of teenage males. This was the target audience we went for.
In order to draw in my target audience, I would ask my distributer to advertise the film in magazines aimed at men, perticularly the film magazine Empire.
IMDb statistics for films similer to our own.
Kick Ass
The Dark Knight Rises
Avengers Assemble
Super
My initial idea was to create a film clip aimed at teenaged males.
After checking IMDb I found out that the more mainstream films like The Dark Knight Rises and The Avengers are most popular with teenagers and break the superhero film stereotypical audience as on average more women watched them than men. However the more idependant films like Kick Ass and Super attracted the more sterotypical audience of teenage males. This was the target audience we went for.
In order to draw in my target audience, I would ask my distributer to advertise the film in magazines aimed at men, perticularly the film magazine Empire.
IMDb statistics for films similer to our own.
Kick Ass
| Votes | Average | |
| Males | 179991 |  7.8 |
| Females | 28132 |  7.6 |
| Aged under 18 | 3714 |  8.1 |
| Males under 18 | 2641 | 8.2 |
| Females under 18 | 1073 | 7.9 |
| Aged 18-29 | 134803 | 7.9 |
| Males Aged 18-29 | 114722 | 7.9 |
| Females Aged 18-29 | 20081 | 7.7 |
| Aged 30-44 | 60474 | 7.8 |
| Males Aged 30-44 | 54854 | 7.8 |
| Females Aged 30-44 | 5620 | 7.5 |
| Aged 45+ | 8088 | 7.5 |
| Males Aged 45+ | 7130 | 7.6 |
| Females Aged 45+ | 958 | 6.8 |
| IMDb staff | 25 | 7.8 |
| Top 1000 voters | 658 | 7.2 |
| US users | 50425 | 7.8 |
| Non-US users | 157698 | 7.8 |
| IMDb users | 256840 | 7.8 |
The Dark Knight Rises
| Males | 313008 | 8.5 |
| Females | 51675 | 8.6 |
| Aged under 18 | 10451 | 9.3 |
| Males under 18 | 7759 | 9.3 |
| Females under 18 | 2692 | 9.2 |
| Aged 18-29 | 242078 | 8.7 |
| Males Aged 18-29 | 206017 | 8.7 |
| Females Aged 18-29 | 36061 | 8.7 |
| Aged 30-44 | 97377 | 8.2 |
| Males Aged 30-44 | 87057 | 8.2 |
| Females Aged 30-44 | 10320 | 8.2 |
| Aged 45+ | 12855 | 7.8 |
| Males Aged 45+ | 11000 | 7.8 |
| Females Aged 45+ | 1855 | 7.8 |
| IMDb staff | 36 | 7.7 |
| Top 1000 voters | 551 | 7.7 |
| US users | 90882 | 8.6 |
| Non-US users | 273801 | 8.5 |
| IMDb users | 582075 | 8.6 |
Avengers Assemble
| Votes | Average | |
| Males | 259981 | 8.2 |
| Females | 53746 | 8.4 |
| Aged under 18 | 10212 | 8.7 |
| Males under 18 | 6688 | 8.6 |
| Females under 18 | 3524 | 8.9 |
| Aged 18-29 | 201258 | 8.3 |
| Males Aged 18-29 | 165165 | 8.3 |
| Females Aged 18-29 | 36093 | 8.5 |
| Aged 30-44 | 87182 | 8.0 |
| Males Aged 30-44 | 76018 | 8.0 |
| Females Aged 30-44 | 11164 | 8.2 |
| Aged 45+ | 13356 | 7.9 |
| Males Aged 45+ | 11082 | 7.9 |
| Females Aged 45+ | 2274 | 8.0 |
| IMDb staff | 40 | 8.4 |
| Top 1000 voters | 568 | 7.5 |
| US users | 82643 | 8.5 |
| Non-US users | 231084 | 8.1 |
| IMDb users | 487563 | 8.3 |
| Votes | Average | |
| Males | 28998 | 6.8 |
| Females | 2851 | 6.2 |
| Aged under 18 | 316 | 7.0 |
| Males under 18 | 260 | 7.0 |
| Females under 18 | 56 | 6.6 |
| Aged 18-29 | 18680 | 6.9 |
| Males Aged 18-29 | 16832 | 6.9 |
| Females Aged 18-29 | 1848 | 6.2 |
| Aged 30-44 | 11243 | 6.7 |
| Males Aged 30-44 | 10478 | 6.7 |
| Females Aged 30-44 | 765 | 6.1 |
| Aged 45+ | 1429 | 6.3 |
| Males Aged 45+ | 1298 | 6.4 |
| Females Aged 45+ | 131 | 5.5 |
| IMDb staff | 7 | 7.1 |
| Top 1000 voters | 305 | 6.5 |
| US users | 7487 | 6.9 |
| Non-US users | 24362 | 6.7 |
| IMDb users | 38293 | 6.8 |
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