Thursday 24 January 2013

Further research: Titles analysis


These titles are mainly produced with CGI animation, however the key points and usual traits of opening tiles are the same. It's titles occour in the usual order, beggining with the studio that made the film, followed by the film's title. From there it goes into the cast, begging with the three lead roles and then onto the supporting cast. It then goes through backstage roles in order of importance, begging with things like casting and finishing with the big three (producer, writer & director). The sequence is accompanied by a fast, exiting piece of music, connoting the films fast paced action.

The opening scene of Love Actually is, in contrast, much different. It is a live action sequence mainly in slow motion and features clips of people hugging each other at the arrival lounge of Heathrow airport. A voice-over explains why love is fantastic and all around us, even in times of tragedy. The music again connotes the films style. It is calm and dreamy music shows that the film is a rom com. Like the other film, the company who made the film is shown at the beggining. However, this one skips the long list of names and simply shows the title at the end of the sequence, in time to the narrator saying the words that make up the title.
 Some of the most unique, original and innovative opening titles are from the 1975 sci-fi comedy musical film "The Rocky Horror Picture Show". The film is a parody of the overly camp Horror/sci-fi films of the 1950's and 60's. Because of it's camp, sexual satire the titles open with a black screen and a pair of bright red lips connoting sexuality (which the film uses in a satirical way). The lips then begin singing a song with lyrics that reference and pay tribute to many old sci-fi movies. Whilst The chorus is performed the picture freezes and the titles themselves come up, in a dripping blood style font that references the horror genre. At the end the lips zoom out, the song finishes and the screen fades into the first shot of the film. Whilst they don't appear traditional, Rocky Horror's opening titles are unique and experimental and at least worth mentioning in this blog.
 Juno's opening titles employ animation to foreshadow the film's plot. The film's titles employ a mixture of hand drawn, traditionally animated background and cutout animation on the part photo/part drawing of Juno. This childish form of animation and the chilled relaxed song in the background connotes Juno's carefree life where she has nothing to worry about, which also foreshadows the change in her attitude as the film progresses. The title's are unique and creative.

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